When you think of the benefits of influencer marketing, you probably think of things like increased brand awareness or more sales. And while these are definitely things influencer marketing can help you achieve, working in the creator economy can provide you with much more value.
SharkSPIN works with a variety of influencers across industries who help us grow exponentially. Most influencers boast of hundreds of thousands of dedicated followers who generally believe in stories that the influencer publishes on their social media accounts. It’s a great way to make a difference in a matter of just days!
Incorporating influencer marketing into your social media strategy is beneficial as it allows you to reach a niche, engaged audience and expand your brand presence. Some of the benefits include:
– Can help amplify your brand awareness: Due to influencers’ high followers, they have tremendous power to increase brand exposure by reaching many people in one post. If their followers have a high engagement rate, the recommendations and products they post will likely be noticed.
– Influencer partnerships help to improve your credibility and trust: Consumers tend to trust content and recommendations from influencers, as they are seen as a third-party, unbiased source. When they share their opinion about your brand, it will be seen as a genuine testimonial and will help you build a following of loyal brand advocates.
– Creators can aid your content strategy: It’s of real importance that interesting, varied and different content is featured on any brand’s social media platforms to ensure that they stay relevant and continue to establish an engaged audience
– Influencer partnerships can boost your conversions: Sometimes, it can be difficult to persuade consumers to try your product or service and to gain repeat customers who trust and value you. Influencers have the ability to help drive more people to your products and services, as they have already gained the trust of their followers.
– Can enhance your search engine ranking: Influencers help boost your reach. If an influencer shares a direct link to your website on their blog, this is likely to drive traffic to your site and, in turn, boost your rankings online.
