Perception management allows you to manage the perceptions of the market and your employees by learning and assessing their awareness and their own sense of reality. Mind you, the entity or individual in question might or might not be what others perceive them to be. Thus, organizations must ensure that the misconceptions are handled and perceived well by stakeholders.
In this digital age, misinformation/disinformation spreads like wildfire, making it difficult to separate myth from fact and image from reality. At SharkSPIN, we ensure the message you wish to send is understood by your target audience. Through constructive narratives on social media and other platforms, we help influence how people interpret what others say about you.
In a nutshell, we create an impression through conscious activities and awareness of other people and the impact your behaviour has on them. We begin by defining your target audience/stakeholders, assessing their mistaken or agenda-driven beliefs, creating a communication style and narrative and encouraging feedback.
