A corporate narrative is a distinct and compelling story. It says who you are as a company or an individual, where you’ve been, where you are, and where you are going. If you don’t take the initiative to manage the story of your organisation, it will go where the rest of the world takes it, much like a boat aimlessly wandering in the waters.
Narratives are continually being shifted around businesses and individuals, mostly by external factors which are generally not in their control.
At SharkSPIN, we help clients knit together the key strategic elements of brand, culture and business strategy into a coherent and powerful story that can inform and inspire internal and external audiences to change their perceptions or behaviour in relation to the organisation. In short, we tell the story of your business to employees, customers, investors and other stakeholders in a way that drives the business forward.
