One of the leading real estate tycoons in South India which had and has been developing multiple projects across the region partnered with SharkSPIN to enhance the brand’s relation and likeness for its end consumers. With our experience in creating comprehensive brand perception, with effective marketing strategies for housing developers and home builders, the real estate developer trusted SharkSPIN to draw up its expertise in creating an equilibrium and a balance across online platforms.
OBJECTIVE
Improving Customer Experience
Our first job was to fix the discoverability of the business where customers find desired information on the web, could reach to us directly for a query, or share feedback or opinion. Our content team was required to to come up with engaging content on all web assets, giving due attention to every individual real estate project.
Lead Generation
SharkSPIN, with years of experience in handling brand perception of real estate business across the country took off the project with cohesive planning and research. We were involved in bringing about the required value to the goals of the real estate developer.
THE SOLUTION ARHCITECTURE
Contextual advertising is a type of advertising on the Internet, which is shown to the user by the content of the web page they visit. Almost the only way to instantly get targeted visitors and sales from the Internet. If the setting is done correctly, the previous sentence becomes a statement, because there is no other way to quickly jump into the TOP advertising results of Google or Yandex for “bold” keywords.
We created various user friendly webpages inside our website so that there was an enhanced CTR (Click Through Rate) on the desired brand keywords as well as refined search queries which was relevant to the business.
Pay-per-click Facebook Adverts and Google Ads were on individual projects with proper audience profiling and adopting a cost effective bidding approach to provide meaningful leads to the client.
Regular analysis of social media data of the brand to measure consumer interactions and provide suitable responses on time.
Relevant articles were released in digital media houses to constitute newsworthy angles with relevant information about the residential projects, including many luxury homes.
Skilful copy direction coupled with the landing page optimization were aligned according to the persona of a crisp TG.
Social media pages focused on a premium real estate experience to drive meaningful traction into the brand
The Impact
We delivered a methodical blend of the trending digital marketing strategies and innovative approaches to meet objectives of the brand. The scientific approach helped meet brand goals within a limited time period.
Total impression: 14, 06,480
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